Face-to-face Works, Make it your Foundation Strategy
With the rapid pace of change and the frantic growth of new technologies, it is time, once again, to realize the importance of slowing down to think about what works. To think strategically. It is time for organizations to get back to basics. It is time for developing simple strategies and sticking to them. It is time to remember what is known about human behavior and how to change it. It is time to stop doing what everyone else does and do what gets results. Nearly 18 years ago I opened my own business to specialize in face-to-face communication. I decided to stop doing many of the commonly used print forms of communication. Why? My work in public relations with three global corporations and a state government agency had convinced me that it was my relationship building techniques Read more