Face-to-face Works, Make it your Foundation Strategy

With the rapid pace of change and the frantic growth of new technologies, it is time, once again, to realize the importance of slowing down to think about what works. To think strategically. It is time for organizations to get back to basics. It is time for developing simple strategies and sticking to them. It is time to remember what is known about human behavior and how to change it. It is time to stop doing what everyone else does and do what gets results. Nearly 18 years ago I opened my own business to specialize in face-to-face communication. I decided to stop doing many of the commonly used print forms of communication. Why? My work in public relations with three global corporations and a state government agency had convinced me that it was my relationship building techniques and Read more

The Trials of College Admission

Entrance requirements at colleges vary widely. While some schools are stricter than others, even colleges with open admissions policies will check out a student’s record. Here are some tips to consider when your child is applying for college. Of course, the first place any college will start is a student’s high school record. Most important is the overall classroom performance. Honors classes and college-prep courses will be looked upon more favorably than electives. Colleges require all of the main subjects to be covered, and they will deny students if their classes are imbalanced. Your GPA is important, but your class work must be challenging. Also, students taking easy classes tend to score lower on admissions exams. Most schools look for four years of English, three Read more